Conversion intelligence for agencies
Find the conversion gapsthat help youwin the client.
GapStudy analyses a business, shows the evidence behind each problem, and turns those gaps into proposal angles you can actually use.
No card required · No client login · Evidence included
Ready for a real study
Page copy, headings, action links, forms and trust references become a traceable evidence record.
Every finding arrives with the proof attached.
No vague scores and no unexplained recommendations. Every finding shows what was observed, where it was found and how the agency can use it.
Pricing requires a sales conversation before visitors are given any indication of cost.
- Severity
- High
- Confidence
- 87 / 100 · example score
- Surface
- Pricing page
- Evidence type
- Visible page structure
- Page reference
- /pricing
All pricing actions lead to the same sales enquiry.
Conversion impact is modelled until first-party analytics are connected.
The pricing page presents four service tiers. Every tier resolves to the same “Book a call” action. No price, range or starting figure is visible anywhere on the page.
Preview mode — demonstration output. No live scan was run. Commercial implications are qualitative; no revenue or conversion outcome is measured.
From a prospect URL to a stronger proposal.
Four steps. The product does the inspection; you do the persuasion.
Enter the business
Add a public website and an optional competitor. Choose the business you want to understand.
Capture the evidence
Inspect bounded public pages, headings, links, forms and proof references.
Rank the gaps
Review findings ordered by severity, with explainable confidence and visible limitations.
Build the pitch
Copy the recommended fix, shape the scope and share an evidence-linked report.
Direct observations and modelled conclusions are displayed differently, so you always know what is proven and what is inferred.
Six surfaces. One commercial question.
Where is the customer journey losing confidence, clarity or momentum — and can the agency prove it?
Message and Positioning
- Page titles
- Heading structure
- Offer copy for manual review
- Action labels and destinations
Trust and Evidence
- Testimonial references
- Case-study links
- Review references
- Logo alt-text references
Offer and Pricing
- Visible pricing text
- Package references
- Guarantee language
- Published offer information
Conversion Path
- Contact and booking links
- Form-field counts
- Required fields
- Form-label structure
Technical Experience
- Reachable public pages
- Response status and timing
- Basic image and form labels
- Viewport metadata, not rendered layout
Competitive Position
- User-selected public sites
- Captured action labels
- Proof-reference comparison
- No inferred traffic or performance
Checks use the captured public HTML. Browser-rendered behaviour, private analytics and unavailable pages remain outside the study.
Evidence first. AI second.
A language model without sources produces opinions. GapStudy is built around the standard, not the model.
- ✕Recommendations without page references
- ✕Unclear separation of fact and interpretation
- ✕Unexplained confidence
- ✕One-size-fits-all next steps
- ✓Source-linked observations
- ✓Observed evidence and modelled implications
- ✓Confidence calculated from coverage
- ✓Fixes and proposal angles tied to findings
“If the evidence does not support a claim, GapStudy should not present it as fact.”
The report you take into the room.
A complete, structured document — not a chat transcript. This preview shows the real structure, with fictional demonstration data.
4 tiers · 0 visible prices · 1 action: “Book a call”
Studies store extracted text and HTML structure with source references. Screenshots and rendered viewport captures are not included.
The limitations section states exactly what the study could not measure — private analytics, actual conversion rates, customer behaviour.
Built for people who have to justify the fee.
The report is the opener in a pitch, the diagnostic in a retainer, and the business case internally.
Start the client conversation with a specific observation from the prospect's own website.
Create a focused starting audit before committing hours to a full proposal.
Support recommendations with traceable evidence and a clear boundary around what is inferred.
Review a business journey and agree the next practical change with your client.
No success rates, no invented outcomes. The claims on this page are about what the tool does, and each one is demonstrable in the example report.
Start with one real prospect.
One free study today. Join the waitlist for the paid workspace that fits your practice.
Free
One real prospect
£0
1 Gap Study
- Core journey analysis
- Evidence references
- Limited proposal angles
- Example report format
- No card required
Practice
Freelancers and independent consultants
£79 / month
15 studies / month
Planned paid access. Not available to purchase.
- Full findings and evidence
- Proposal angle library
- PDF export
- Competitor comparison
- 1 workspace
Agency
Agencies and studios with an active pitch pipeline
£199 / month
60 studies / month
Planned paid access. Not available to purchase.
- White-label reports
- Shareable client links
- Bulk prospect queue
- Team collaboration
- Re-scan and change tracking
- CSV export
- Up to 5 team members
No payment is taken. Paid-plan exports, bulk queues, team features and recurring allowances are planned and will be confirmed before billing opens.
Clear about what is observed, modelled and unavailable.
Three boxes, no ambiguity. Every output from GapStudy fits in exactly one of them — and says which.
Captured public HTML: page copy, links, forms, headings and accessibility attributes. A timestamp and source identify every evidence record.
Qualitative commercial implications and recommended changes. These are starting points for a discussion, not measured customer behaviour.
Private analytics, actual conversion rates, revenue, customer behaviour, rendered mobile tests and browser performance measurements.
“Never present a modelled conclusion as measured customer behaviour.”
Six rules, applied to every study, including the free one. When a rule cannot be satisfied, the affected claim is withheld and the limitation is named in the report.
- 01Every finding cites stored page evidence.
- 02Capture times and source URLs remain visible.
- 03Confidence is calculated from evidence coverage and source agreement.
- 04Unsupported claims are withheld.
- 05Competitor observations name the selected source.
- 06Each recommendation includes its important limitation.
Trust built into every study.
Clear evidence references, visible limitations and control over the studies stored in your workspace.
Private until you create a share link.
Evidence and limitations alongside findings.
Delete a study and revoke its shared report.
Asked before anyone trusts it. Answered directly.
Mostly about the evidence standard. Which is the right thing to ask.
A study first captures public HTML, then applies bounded evidence rules. Each finding points to a stored page reference. Commercial implications are kept separate from observations. The current scanner does not use a language model to invent findings.
Your next proposal should begin with evidence.
Run a Gap Study on a prospect you genuinely want to win. See the gaps, inspect the proof and turn the strongest finding into a credible reason to start the conversation.
No card required · One free study · Evidence and limitations included